Jordi Du, UMS General Manager of New Zealand, was recently invited to present a guest lecture on Digital Marketing in China at Unitec Institute of Technology in Auckland.
Jordi’s lecture, which was titled: China Digital Marketing 101, provided an introduction to China’s current internet landscape and social media sphere. Jordi shared his perspectives and insights into Chinese consumer behavior and provided tips for young global marketers. This interactive guest lecture was part of digital marketing organised by Unitec Lecturer Patrick Dodd, and it was well attended by students majoring in Marketing and International Business.
Unitec is the largest Institute of Technology in New Zealand, with more than 20,000 students studying over 150 work-oriented programmes. It offers leading employment-focused education in Auckland.
