On Thursday 7th April, the HSBC NZCTA China Business Awards were held, celebrating the growing success of the economic relationship between New Zealand & China. This is the ninth award ceremony since its inception in 2004 and they have grown to become New Zealand’s preeminent awards recognising and rewarding business success in China. Nine awards celebrated businesses across categories such as innovation, digital marketing, relationships and investment.
United Media Solution participated in the event by sponsoring a brand-new category-one that reflects its own expertise in the market. The United Media Solution Award for Digital Excellence in Business between NZ and China recognises those who have adopted innovative digital means to excel business relationships with China. The winner will have demonstrated success in creatively using digital tools to achieve brand, marketing objectives in China, including but not limited to content, KOL, WeChat marketing, live-streaming campaigns, marketing automations and e-commerce. This is a particularly relevant award for thecurrent business environment, given how transformational digital development has been for brands over the past two years.
Finalists for this award included Education New Zealand Manapou ki te Ao, Good Health Products Ltd, Tourism New Zealand, and winner Les Mills China. Les Mills China had to completely reconstruct its offering to Chinese members when the pandemic shut down all its stores. In a matter of days, a WeChat Mini Program was up and running, providing their classes to people in their homes, and later, a Les Mills TV subscription was launched. Les Mills leveraged digital partnerships to localise content, all while growing their business and resilience. Their digital innovation has provided a platform for them to significantly elevate their product and work towards their goal of creating a fitter planet.
United Media Solution has aspired to be the digital expert and advocator in the digital marketing space for many years and is dedicated to growing the digital acumen of businesses. As a full service digital marketing agency, UMS has worked with hundreds of business around the world to grow their digital capabilities to better connect with China’s market. Innovation and creativity are the cornerstones of UMS’ approach and it assist brands regardless of what stagethey are at in their China strategy.
If you would like to find out how UMS can grow your business in China’s market, contact sales@umssocial.com.
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