Auckland, New Zealand – 17/05/2021 – United Media Solution (UMS) is proud to announce it will be supporting this year’s NZCTA HSBC China Business Awards through sponsoring the United Media Solution Award for Digital Excellence in Business between China and New Zealand.
Having connected and grown hundreds of international businesses in China’s market over the past 10 years, UMS has observed and participated in the rapid development of digital marketing in China.
UMS CEO and founder, Jessica Miao, says that businesses are hungry to enter the market despite disruptions caused by the pandemic, and many have even found greater success in its wake.
“Its common knowledge that China has undertaken one of the most rapid technological developments over the last decade, and it has quickly become a sought-after market for brands around the world. The pandemic has only amplified the need for strong digital marketing strategies, and we want to recognise those that have used them to find success.
We believe that in order for businesses to truly thrive, they must understand the climate and evolution of trends, and we work with industry participants to ensure they are aware of these factors through education, trend reporting and counselling. China is digital, and digital promotes constant change.”
UMS sees the awards as an excellent opportunity to celebrate those that have pushed ahead despite recent challenges and taken advantage of emerging opportunities. The awards will recognise six different categories across business innovation, trade and investment.
Jeff Shepherd, Executive Director of NZCTA said that UMS’ contribution to the awards would add huge value to participants.
“This is the first year that we have introduced the digital excellence category and we are excited that UMS is taking part to provide expert industry experience and knowledge. Digital transformation and experiences will play a huge role in the export market this year, so it is fitting that we have an organisation on board such as UMS to provide in-market advice.
There is a huge opportunity for us to further support NZ businesses in China, and awards such as these will help demonstrate our already present abilities and accomplishments in China’s challenging market.”
UMS will be running a webinar to provide information on the award and guide NZ brands in applying. If you would like to register for this webinar or learn more about the awards and UMS’ contribution, please contact eric.yu@umssocial.com.
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