As China’s population continues to age, the silver economy is emerging as one of the country’s most promising economic drivers. Currently valued at nearly $982 billion USD and contributing 6% to the nation’s GDP, the sector holds immense potential for growth[1]. By 2035, China’s silver generation is expected to surpass […]

China’s middle class is expanding at an impressive pace, with most new consumers emerging from lower-tier cities. While major cities face economic slowdowns, these smaller cities have remained relatively insulated, driving robust consumption growth.   The Rise of Lower-Tier Cities The growth of China’s middle and upper classes is reshaping […]

China’s electric vehicle (EV) market has solidified its position as a global leader, producing 76% of the world’s EVs[1]. Between 2019 and 2024, the number of domestic EV brands in China more than doubled, growing from 60 to 137[2]. During this period, international demand for Chinese EVs surged, with exports […]

The spending power of China’s middle-class consumers is driving the increased adoption and purchase of pets. Currently, one in every eight Chinese people has a household pet[1]. Once primarily dominated by wholesalers, pet expos are now attracting a wider audience, including prospective pet owners, pet influencers, and current pet owners. […]

As China’s economy continues to grow and attract global attention, Chinese consumers are increasingly confident in their own culture and local brands.  The Guo Chao trend, which fuses traditional Chinese elements with modern influences, is gaining momentum. This article delves into the rise of Chinese domestic brands and what this […]

China’s mobile in-app payment features and seamless integration of shopping experiences have positioned it as a global leader in social commerce. Valued at $425 billion USD in 2023[1], the market is projected to reach $745 billion USD by 2029[2]. Events like the 2024 Double 11 shopping festival exemplify the sector’s […]

Shifting consumer preferences, rising disposable incomes, urbanization and increasing health consciousness have propelled the growth of China’s camping and outdoor sports industries. By 2025, the outdoor sports product market is projected to reach approximately US$33.8 billion[1]. As of September 2024, China recorded over 177,000 outdoor-related enterprises, with more than 42,000 […]

AI has rapidly become a central topic of conversations around the world, and applications for the new technology are becoming integrated into nearly every aspect of modern life. In China it has reshaped and streamlined customer service, boosted new product innovation, and influencing entire industries. This impact is setting new […]

In the lead up to the ban of TikTok in the US, long time users of the platform have been rushing to other platforms as #tiktokrefugees to connect with their existing followers or restart their social media presence from scratch. In a surprising twist, many went directly to another Chinese […]

As the world’s largest and fastest-moving consumer market, China sets trends that resonate globally. Tracking these trends is essential to understand shifting consumer habits and preferences. Here are our top picks for 2025.    Social commerce shift The integration of payment options into China’s social media platforms, has led to […]