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With the upcoming TikTok ban in the United States which will affect the 170 million users there, many are exploring alternative platforms to maintain their social media presence. One standout is RedNote, known in China as Xiaohongshu or “Little Red Book, or simply “Red”. The app has seen an unprecedented […]
As the world’s largest and fastest-moving consumer market, China sets trends that resonate globally. Tracking these trends is essential to understand shifting consumer habits and preferences. Here are our top picks for 2025. Social commerce shift The integration of payment options into China’s social media platforms, has led to […]
The UMS team has had an exciting year, with many travels to visit clients, and to attend conferences and expos. We were also lucky to try out some of our client experience products firsthand in the tourism industry, challenging our colleagues to get out of their comfort zone and have […]
This whitepaper forms part of our ongoing research to identify the key trends and changes in the international study market, with specific focus on outbound students in Higher Education.
The UMS team attended the Jewellery and Gem World Hong Kong in September to capture insights from key players in the natural diamond market.
Digital solutions can enhance the Chinese student experience and benefit education organisations by improving engagement, supporting student needs, fostering word-of-mouth, and scaling international services through tailored platforms like…
UMS has been nominated for two PIEoneer Awards for projects contributing to international education. The NauMaiNZ WeChat Mini Program is in the Student Experience category and the Learn New Every Day for Marketing Campaign of the Year.
Last week, Pet Fair Asia 2024 took place over five days in Shanghai, and it was the largest edition of the event so far. It featured over 2,500 exhibitors and occupied a massive 300,000 square meters of exhibit space at the Shanghai International Expo Centre in Pudong. The scale of […]
Our ongoing partnership with Discover Waitomo is entering an exciting new phase. Building on the success of our targeted campaigns in the Chinese market, we are now expanding our efforts to reach a broader, global audience.
We are delighted to announce that UMS’s Founder and Chairman, Jessica Miao was selected as one of the distinguished judges for the PIEoneer Awards, taking place in London this September.
